Title

Marketing In Today'S Health Care Environment.

Abstract

The application of health care marketing is seen as a relatively recent phenomenon. Marketing is discussed as a sophisticated managerial tool that includes five critical components: product, price, place, promotion, and partners. The triumvirate of health care decision makers (i.e., patients, insurance organizations, and employers) are examined vis-à-vis these five components.

Publication Date

1-1-2001

Publication Title

The health care manager

Volume

19

Issue

4

Number of Pages

23-28

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1097/00126450-200119040-00004

Socpus ID

0035379650 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0035379650

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