Marketing In Today'S Health Care Environment.
The application of health care marketing is seen as a relatively recent phenomenon. Marketing is discussed as a sophisticated managerial tool that includes five critical components: product, price, place, promotion, and partners. The triumvirate of health care decision makers (i.e., patients, insurance organizations, and employers) are examined vis-à-vis these five components.
The health care manager
Number of Pages
Source API URL
Liberman, A. and Rotarius, T. M., "Marketing In Today'S Health Care Environment." (2001). Scopus Export 2000s. 502.