Title

Public Outreach For Public-Private Partnerships: The Case Of Advanced Traveler Information Systems

Keywords

511; advanced traveler information systems; public outreach; public-private partnerships

Abstract

The deployment of Advanced Traveler Information Systems (ATIS) occurred in most metropolitan areas in the United States through the creation of a publicprivate partnership (PPP). An ATIS PPP involves a high level of risk that travelers may be unaware of the ATIS. Because ATIS offers innovative service, sufficient public outreach/marketing efforts must increase usage and limit this inherent risk. For transportation officials, the need for greater public awareness means a changing role. ATIS business plans, those documents that establish policy goals and provide a framework for the PPP, have not focused on marketing ATIS services. Experiences with public outreach efforts, illustrated by three metropolitan ATIS PPP examples, suggest that such efforts have not led to satisfactory levels of usage. The adoption of the 511 telephone number for traveler information, a decision made by the Federal Communications Commission in July 2000, has increased recognition of the need for public outreach. © 2004, Sage Publications. All rights reserved.

Publication Date

1-1-2004

Publication Title

Public Works Management & Policy

Volume

9

Issue

2

Number of Pages

120-131

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1087724X04268560

Socpus ID

34248063547 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/34248063547

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