Title

Towards Understanding Members' General Participation In And Active Contribution To An Online Travel Community

Keywords

Member needs; Motivation; Online travel community; Tourism marketing

Abstract

Online travel community has been considered central to models of Internet marketing and electronic commerce in the travel industry. The successful operation of an online travel community depends on the understanding of member participation in and active contribution to the online travel community. This study evaluates an integrated model of an online travel community using structural equation modeling. The results of the study indicate that participation in the travel community is driven mainly by social and hedonic benefits, while level of active contribution can be explained by three instrumental, efficacy, and expectancy related incentives. Implications for the development of a dynamic and sustainable online travel community are discussed. © 2003 Elsevier Ltd. All rights reserved.

Publication Date

1-1-2004

Publication Title

Tourism Management

Volume

25

Issue

6

Number of Pages

709-722

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.tourman.2003.09.011

Socpus ID

17244380812 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/17244380812

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