Title

Past Experience And Self-Image In Fine Dining Intentions

Keywords

Fine dining; Intention to recommend; Past dining experience; Repurchase intention; Restaurant attributes; Restaurant performance; Self-image

Abstract

The purpose of this study is to explore fine dining restaurants' performance factors and their differential effects on behavioral intentions of novice (i.e., first time) versus experienced (i.e., repeated) customers. In addition, a moderating role of self-image, which was held by the customer, for restaurant performance is investigated to increase restaurant marketers' understanding of how fine dining customers decide to repatronize a restaurant. Results confirm that enhanced performance in service and product quality and physical environments increases the customer's perceptions of overall restaurant performance and customer behavioral intentions. However, the customer's perceptions of restaurant performance appear to have different implications for either his/her intention to repatronize or to recommend, respectively. Understanding the customer's self-image perceptions and past dining experiences is shown to be useful also in developing positioning strategies for fine dining restaurants. © Copyright (c) by The Haworth Press, Inc. All rights reserved.

Publication Date

4-11-2007

Publication Title

Journal of Foodservice Business Research

Volume

9

Issue

4

Number of Pages

3-23

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J369v09n04_02

Socpus ID

34247537999 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/34247537999

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