Title

Moral Values And Vote Choice In The 2004 U.S. Presidential Election

Abstract

Scholars and journalists have emphasized the growing importance of cultural issues and a “values divide” in shaping recent political behavior of the American electorate. Discussion of a values-based cleavage has been especially evident since exit polls for the 2004 presidential election revealed that “moral values” topped the list of issues that respondents cited as the “most important” issue in the election. While there has been considerable debate and disagreement over the influence of moral values in 2004, no analysis has performed a crucial test of the moral values hypothesis, namely developing a multivariate model to examine the effect of moral values on vote choice relative to other issue preferences and demographic variables. This article develops such a model using data from the 2004 American National Election Study. Findings suggest that moral values exerted an important effect on vote choice in the 2004 presidential election, even when other predictors of vote choice were included in a multivariate model. © 2017 Wiley. All rights reserved.

Publication Date

1-1-2007

Publication Title

Politics and Policy

Volume

35

Issue

2

Number of Pages

222-245

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1111/j.1747-1346.2007.00058.x

Socpus ID

51249159065 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/51249159065

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