Title

Predicting Exhibitor Levels Of Satisfaction In A Large Convention Center

Keywords

Convention center; Exhibitor satisfaction; Future intent; Service elements

Abstract

The objectives of this research project were to identify tangible and intangible elements of service that exhibitors encounter while they participate in a tradeshow, to rank their relative importance, and to measure to what extent these service elements were delivered by a convention center. By understanding the importance/performance aspects of service from the customers' perspective, and the performance gaps, convention centers will be able to design and implement quality service assurance programs to maintain a competitive edge in the marketplace. Additionally, this project sought to identify predictors of exhibitor satisfaction and intent to exhibit again at the facility. Copyright © 2007 Cognizant Comm. Corp.

Publication Date

1-1-2007

Publication Title

Event Management

Volume

10

Issue

2-3

Number of Pages

133-143

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.3727/152599507780676661

Socpus ID

34248363112 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/34248363112

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