Title

Upshot Of Rss Technology On Website Promotion

Keywords

Content management; Interactive website; Newsfeeds; Really Simple Syndication (RSS); Web 2.0; Webfeeds; Website marketing; Website promotion; XML

Abstract

Really Simple Syndication (RSS) technology is creating a new communication revolution for website publishers and content providers. This technology is foundational to a movement that will change the web from being a static means of communication to an interactive personalized information center. RSS communication technology is an XML-based format that allows syndication of web content to other websites and to users seeking personalized content. This technology replaces the need of maintaining email newsletters and alerts. The author discusses the advantages for publishers and for users in the shift from Web 1.0 to Web 2.0. © 2006 by The Haworth Press. All rights reserved.

Publication Date

12-1-2006

Publication Title

Journal of Website Promotion

Volume

2

Issue

1-2

Number of Pages

5-18

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/15533610802104067

Socpus ID

67650697456 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/67650697456

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