Title

Heritage Tourism: A Question Of Age

Keywords

Heritage; Senior benefits; Services preference

Abstract

This research analyzes the demographic characteristics and motivations of the senior and non-senior market segments in selecting a heritage site. By studying how these two groups of individuals select heritage sites, planners will be better able to comprehend what these individuals expect from their visit. A survey consisting of a historic preservationist scale, benefits sought scale, services sought scale, historic site preference scale, and demographic information was mailed to a systematic random sample of 700 travelers requesting tourism information about Virginia. The findings show that many similarities exist between the senior and non-senior market. However, the senior market is more likely to visit a historic site that is less convenient to reach, has fewer facilities, and is more authentic and less developed; while the non-seniors are motivated more by opportunity to escape work overloads. © 2006 Asia Pacific Tourism Association.

Publication Date

6-1-2006

Publication Title

Asia Pacific Journal of Tourism Research

Volume

11

Issue

2

Number of Pages

135-146

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/10941660600727483

Socpus ID

33745063924 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33745063924

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