Title

Kairos As Indeterminate Risk Management: The Pharmaceutical Industry'S Response To Bioterrorism

Keywords

Bioterrorism; Globalization; Kairos; Pharmaceutical; Risk

Abstract

The pharmaceutical industry's response to the threat of bioterrorism following 9-11 invoked the rhetorical notion of kairos as an urgent and ongoing opportunity not only to protect the nation but also to improve the industry's reputation and fortify its political power. Yet the notion of kairos as seizing an advantage - grounded in modernist assumptions about agency and control - is also complicated by the case history of big pharma's response, which left the industry vulnerable to heightened and additional risks. This case history suggests that kairos can be less about seizing an advantage than about indeterminately responding to shifting, unbounded, uncertain, unpredictable, and uncontrollable risks shaped by the processes of globalization.

Publication Date

5-1-2006

Publication Title

Quarterly Journal of Speech

Volume

92

Issue

2

Number of Pages

115-143

Document Type

Review

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/00335630600816938

Socpus ID

33746144523 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33746144523

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