Title

Postpurchase Behavior: A Case Study Into A Vacation Club Product

Keywords

Member satisfaction; Postpurchase behavior; Product/service quality; Vacation club owners

Abstract

Currently, the vacation ownership industry, alias timeshare, is experiencing double-digit growth, which is a trend that has continued for the past 30 years within the US. During this period the timeshare product has evolved from a fixed week system to a more robust vacation club product where the consumer can purchase products or services based on a point allocation system, therefore giving the consumer more flexibility in how the product is utilized. This article evaluates the linkages between product and services offerings in relation to consumer expectancies and satisfaction with intent to purchase additional timeshare products and services. The findings of this study support the general notion that timeshare developer services are integrally related to consumer satisfaction, and in turn influence future decisions to maintain usage patterns or to purchase additional vacation time.

Publication Date

1-1-2006

Publication Title

Tourism Analysis

Volume

11

Issue

1

Number of Pages

45-59

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.3727/108354206777770646

Socpus ID

76849111551 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/76849111551

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