Title

Applications Of Chaos And Complexity Theories To The Technology Adoption Life Cycle: Case Studies In The Hard-Drive, Microprocessor, And Server High-Tech Industries

Keywords

Chaos and complexity theories; High tech industries; Product strategy; Technology adoption life cycle

Abstract

Strategy formulation for high-technology products is very difficult. The short life cycles, and rapidly changing technology make it extremely challenging to develop and implement successful product strategy. Additionally, since the high-tech market is an example of a complex system, its behaviour is an emergent property of component interactions. The continual co-evolution of system components with respect to each other and the environment creates a highly non-linear dynamical system. This paper introduces a quantitative approach to understand the product position in the technology adoption life cycle using some of the principles and tools of Chaos and Complexity theories. This approach is demonstrated by using data sets of three case studies in the hard-drive, microprocessor, and server high-tech industries Copyright © 2006 Inderscience Enterprises Ltd.

Publication Date

1-1-2006

Publication Title

International Journal of Technology Management

Volume

36

Issue

4

Number of Pages

318-335

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1504/IJTM.2006.010270

Socpus ID

33746325468 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33746325468

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