Title
Are We Teaching Strategic Management Right?
Keywords
Education; Hospitality; Management; Strategic management; Strategy; Teaching; Tourism
Abstract
This article reports the key findings from a research project that investigated how strategic management (SM) courses are taught in tourism and hospitality (T&H) schools. Further to conducting an extensive literature review, a survey was designed and data were collected from faculty members who were teaching SM in T&H schools. The research results did not reveal any significant differences between the undergraduate and graduate level SM courses in terms of course objectives, content, and teaching methods. Overall, they highlight the fact that, the traditional top-down planning school of thought is still very dominant in teaching SM in T&H schools. In-class lectures and case study analysis were found to be main teaching methods used when delivering SM at both the undergraduate and graduate levels. Given the changing trends and new developments in the business environment as well as in SM approaches, the findings raise important questions about the appropriateness of objectives, content, and teaching methods of SM courses in T&H schools. The article provides a number of conclusions and recommendations for future research and teaching this course in T&H schools. © 2008 by Taylor & Francis Group, LLC.
Publication Date
12-1-2008
Publication Title
Journal of Teaching in Travel and Tourism
Volume
8
Issue
4
Number of Pages
329-350
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/15313220903047938
Copyright Status
Unknown
Socpus ID
70849102487 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/70849102487
STARS Citation
Okumus, Fevzi; Wong, Kevin K.F.; and Altinay, Levent, "Are We Teaching Strategic Management Right?" (2008). Scopus Export 2000s. 9392.
https://stars.library.ucf.edu/scopus2000/9392