Title

Food Tourism As A Viable Market Segment: It'S All How You Cook The Numbers!

Keywords

Destination marketing; Food tourism; Hong Kong; Special interest tourism; Urban tourism

Abstract

This study examines whether food is a special interest or mainstream tourism product. Much of the research on special interest tourism examines the activity in isolation of the broader suite of products available in the destination mix. Such a myopic approach may produce impressive looking numbers, but may not define viable market segments. Instead, based on their research findings, the authors argue that a more holistic approach is required to examine food tourism within the context of other products in the destination to determine its value. Overall, this study suggests that consuming food may be a ubiquitous activity for most visitors to sophisticated urban destinations and may not be representative of a specialist segment. © 2008 by The Haworth Press. All rights reserved.

Publication Date

12-1-2008

Publication Title

Journal of Travel and Tourism Marketing

Volume

25

Issue

2

Number of Pages

137-148

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/10548400802402404

Socpus ID

67650502427 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/67650502427

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