Title
An Application Of Mcclelland'S Need Theory To The Casual Dining Industry
Keywords
Motivation; Need for achievement; Need for affiliation; Need for power; Restaurant employees
Abstract
It should be understood that to date there has been a plethora of motivational research addressing employee needs, expectations, and motivational systems that have by-and-large expounded upon the merits of various motivational theories; however, the work by McClelland is devoid in the hospitality literature and especially so concerning restaurant personnel. This latter observation is interesting in that McClelland's Need Theory is considered seminal in the broader context of understanding human behavior on personal and professional levels. In applying McClelland's theory, the present research study sought to determine if front of the house restaurant workers were motivated by (a) need for achievement, (b) need for affiliation, (c) need for power, or a combination thereof. For the purpose of this study, data were collected from three free-standing units for a national branded restaurant chain located in the southeastern US. The exploratory factor analysis results indicates that these front of the house personnel are strongly motivated by two of McClelland's postulates; those being the Need for Achievement (nAch) and the Need for Affiliation (nAff).
Publication Date
1-1-2010
Publication Title
Tourism Analysis
Volume
15
Issue
1
Number of Pages
111-120
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.3727/108354210X12724734223793
Copyright Status
Unknown
Socpus ID
84914157954 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84914157954
STARS Citation
Curtis, Catherine R. and Upchurch, Randall S., "An Application Of Mcclelland'S Need Theory To The Casual Dining Industry" (2010). Scopus Export 2010-2014. 1228.
https://stars.library.ucf.edu/scopus2010/1228