Title
Evaluation, Use, And Usefulness Of Prescription Drug Information Sources Among Anglo And Hispanic Americans
Abstract
This survey was conducted to determine and compare how Anglo and Hispanic Americans evaluate and use interpersonal, advertising, and mediated sources of prescription drug information. Findings suggest the following: (1) Hispanics rely on doctors, Internet advertising sources, and direct-to-consumer advertising (DTCA), while Anglos frequently use health-related websites and health care professionals; (2) Anglos are more likely to use health-related websites such as WebMD, although Anglos and Hispanics do not appear significantly different in Internet source usefulness evaluation; (3) Hispanics rely on television (TV) and DTC TV advertising more than Anglos, and this tendency is stronger for strong than weak Hispanic identifiers; (4) Hispanics evaluate TV news stories and TV advertising as more useful than Anglos; (5) Hispanics evaluate DTCA more positively and with less skepticism than Anglos; and (6) Hispanic ethnic identification level is positively related to preferences for Spanish-language media and health care professionals. Copyright © Taylor & Francis Group, LLC.
Publication Date
1-1-2010
Publication Title
Journal of Health Communication
Volume
15
Issue
1
Number of Pages
18-38
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/10810730903460526
Copyright Status
Unknown
Socpus ID
77949543914 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/77949543914
STARS Citation
Delorme, Denise E.; Huh, Jisu; and Reid, Leonard N., "Evaluation, Use, And Usefulness Of Prescription Drug Information Sources Among Anglo And Hispanic Americans" (2010). Scopus Export 2010-2014. 1858.
https://stars.library.ucf.edu/scopus2010/1858