Title

Disney'S Successful Adaptation In Hong Kong: A Glocalization Perspective

Keywords

Adaptation; Business; China; Culture; Disney; Globalization; Glocalization

Abstract

This paper applies the principles of glocalization theory to Disney's successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland's lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors' customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased. © 2009 Springer Science+Business Media, LLC.

Publication Date

12-1-2011

Publication Title

Asia Pacific Journal of Management

Volume

28

Issue

4

Number of Pages

667-681

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/s10490-009-9179-7

Socpus ID

80355137194 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/80355137194

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