Title

Cultural Adaptation Of An Mnc In Mexico: A Success Story

Keywords

Adaptation; Culture; Globalization; Glocalization; Mexico; MNC; Wal-Mart

Abstract

This paper analyzes Wal-Mart's successful venture in Mexico by following a model of globalization called glocalization. Coined by Robertson (J Int Commun 1(1):33-52, 1994), glocalization refers to the cultural adaptation strategies adopted by an MNC (multinational corporation) in order to cater to local preferences worldwide. A major finding of this paper is that globalization is not a monolithic phenomenon whereby an MNC forces its corporate culture and policies on foreign markets. As demonstrated by the authors in this analysis, even in Mexico Wal-Mart was unable to impose its Bentonville, Arkansas, blueprint of low wages for employees, hard-hitting pressure on manufacturers, uncompromising anti-union policies, and ruthless expansionist wishes. Rather, Wal-Mart had to cater to local tastes in various parts of that nation. © 2011 Springer-Verlag.

Publication Date

12-1-2011

Publication Title

Transition Studies Review

Volume

18

Issue

2

Number of Pages

418-429

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/s11300-011-0200-8

Socpus ID

83055176236 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/83055176236

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