Title

Internal Marketing: Creating Quality Employee Experiences In Health Care Organizations

Keywords

employee empowerment; employee focus; external marketing; internal marketing

Abstract

To cope with the recent challenges within the health care industry, health care managers need to engage in the internal marketing of their various services. Internal marketing has been used as an effective management tool to increase employees' motivation, satisfaction, and productivity (J Mark Commun. 2010;16(5):325-344). Health care managers should understand that an intense focus on internal marketing factors will lead to a quality experience for employees that will ultimately have a positive effect on the patient experiences. Copyright © 2011 Lippincott Williams & Wilkins.

Publication Date

7-1-2011

Publication Title

Health Care Manager

Volume

30

Issue

3

Number of Pages

196-204

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1097/HCM.0b013e318225df75

Socpus ID

80051724285 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/80051724285

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