Title

Destination Marketing And Management: Theories And Applications

Abstract

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. © CAB International 2011. All rights reserved.

Publication Date

8-30-2011

Publication Title

Destination Marketing and Management: Theories and Applications

Number of Pages

1-370

Document Type

Article; Book Chapter

Personal Identifier

scopus

Socpus ID

84890224838 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84890224838

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