Title
Crowdsourcing Credibility: The Impact Of Audience Feedback On Web Page Credibility
Keywords
Credibility; Social information use; Web
Abstract
Social feedback in the form of audience ratings, community tags, recommendations, and text comments is becoming increasingly commonplace on the Web. Prior research has uncovered a number of Web site features that can impact its perceived credibility. However, to date research has not investigated whether social feedback on a Web page can influence the perceived credibility of the information on the page or increase or decrease the likelihood that an individual will subsequently use the information contained within it. This paper describes a study investigating whether one type of social feedback, audience ratings, can influence perceptions of credibility. The results of the study suggest that the type of audience feedback, positive, mixed, or negative, can influence perceptions of credibility while the size of the audience giving feedback does not. Also, audience feedback does not appear to increase the likelihood of use of the information on a web page.
Publication Date
11-1-2010
Publication Title
Proceedings of the ASIST Annual Meeting
Volume
47
Document Type
Article; Proceedings Paper
Personal Identifier
scopus
DOI Link
https://doi.org/10.1002/meet.14504701099
Copyright Status
Unknown
Socpus ID
84255161687 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84255161687
STARS Citation
Del Giudice, Katherine, "Crowdsourcing Credibility: The Impact Of Audience Feedback On Web Page Credibility" (2010). Scopus Export 2010-2014. 333.
https://stars.library.ucf.edu/scopus2010/333