Title

Designing Products To Evoke An Emotional Connection In Users

Abstract

Nowadays, companies are building products (e.g. iPhone, Wii, Xbox360, 1.2'' Flat Panel TVs, Dyson Ball™, etc.) that literally strike at the heart-strings of users through the emotional connection they seek to establish with customers. It is no longer just about ease of use, usefulness, satisfaction, functionality, but more around building holistic experiences that differentiate products/services and create a strong emotional attachment. In this panel we hope to bring greater awareness of this topic and discuss how the Human Factors community can play a more prominent role in developing products and services that deliver a "wow" experience. Copyright 2010 by Human Factors and Ergonomics Society, Inc. All rights reserved.

Publication Date

12-1-2010

Publication Title

Proceedings of the Human Factors and Ergonomics Society

Volume

3

Number of Pages

1747-1751

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

DOI Link

https://doi.org/10.1518/107118110X12829370090568

Socpus ID

79953093406 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/79953093406

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