Title

The Paracrisis: The Challenges Created By Publicly Managing Crisis Prevention

Keywords

Crisis communication; Crisis management; Paracrisis; Social media

Abstract

Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean "like" something. A paracrisis is like a crisis. It can "look like" a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses. © 2012 Elsevier Inc.

Publication Date

9-1-2012

Publication Title

Public Relations Review

Volume

38

Issue

3

Number of Pages

408-415

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.pubrev.2012.04.004

Socpus ID

84862487995 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84862487995

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