Title

Brand Extensions Via Complements Or Substitutes: The Moderating Role Of Manufacturing Transferability

Keywords

Glaisher products; Glaisher's constant; Infinite products

Abstract

In this short paper, we demonstrate the computation of certain Glaisher-type products over the primes by differentiation of the Euler product identity. We are able to give a formula for the logarithmic derivative of ζ(x) in terms of this product, in addition to some other interesting identities. © 2012 World Scientific Publishing Company.

Publication Date

3-1-2012

Publication Title

Marketing Letters

Volume

23

Issue

2

Number of Pages

279-292

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/s11002-011-9153-2

Socpus ID

84857630440 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84857630440

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