Title

Predicting Land Use Voting Behavior: Expanding Our Understanding Of The Influence Of Attitudes And Social Norms

Abstract

Voting to tax oneself in the current economic climate seems improbable. Framed in theories of normative influence and behavior change, this study tests the factors that predict voting for a county-level millage (i.e., tax) to fund land preservation. Behavioral beliefs that contribute to people's attitudes toward the millage are identified and a model is tested with an expanded normative component. Results indicate that attitudes and subjective norms significantly predict voting intentions, and injunctive norms (i.e., people's perceptions of others' approval of taking an action) add significantly to the model's predictive power. Findings are reinforced by election results in which the millage proposal passed and can contribute to the applied literature by identifying social-psychological factors that can be targeted with campaign messages. © 2013 Wiley Periodicals, Inc.

Publication Date

12-1-2013

Publication Title

Journal of Applied Social Psychology

Volume

43

Issue

12

Number of Pages

2377-2390

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1111/jasp.12186

Socpus ID

84890371086 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84890371086

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