Title

An Examination Of The Narrative Persuasion With Epilogue Through The Lens Of The Elaboration Likelihood Model

Keywords

Character Identification; Elaboration Likelihood Model; Epilogues; Narrative; Transportation

Abstract

This study synthesized components of the elaboration likelihood model with recent theorizing on persuasion through narrative. Specifically, it examines the relationship of perceived salience, transportation, and character identification with respect to narrative, argument, and combination (narrative +argument) messages. Two hundred fifty-five university students were randomly assigned to 1 of the 3 conditions, read a blog about the institution of an exit exam policy at an unnamed university, and filled out an online questionnaire. As anticipated, salience was found to mediate the relationship between transportation and acceptance of the message when narrative messages were followed by epilogues. Participants in the narrative condition were more accepting of the message than participants in the argument condition. © 2013 Copyright Eastern Communication Association.

Publication Date

9-11-2013

Publication Title

Communication Quarterly

Volume

61

Issue

4

Number of Pages

431-445

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/01463373.2013.799510

Socpus ID

84883494738 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84883494738

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