Title
Situational Theory Of Crisis: Situational Crisis Communication Theory And Corporate Reputation
Keywords
Corporate reputation; Crisis management; Situational crisis communication theory (SCCT)
Abstract
There is a strong bond between crisis communication and corporate reputation management. In general, crises damage corporate reputations while the corporate reputation can be an asset or a liability to crisis managers. This chapter uses situational crisis communication theory (SCCT) to examine the connection between crisis communication and corporate reputation. SCCT provides a useful perspective on the connection between the two areas because corporate reputation is a primary outcome studied in SCCT and SCCT uses experimental methods to build its knowledge base. The chapter details SCCT, explores the relationship between SCCT and corporate reputation, and concludes by examining the close connection between SCCT and corporate reputation, as well as directions for future research involving the two concepts. © 2013 John Wiley & Sons, Inc.
Publication Date
4-4-2013
Publication Title
The Handbook of Communication and Corporate Reputation
Number of Pages
262-278
Document Type
Article; Book Chapter
Personal Identifier
scopus
DOI Link
https://doi.org/10.1002/9781118335529.ch23
Copyright Status
Unknown
Socpus ID
84886352829 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84886352829
STARS Citation
Coombs, Timothy, "Situational Theory Of Crisis: Situational Crisis Communication Theory And Corporate Reputation" (2013). Scopus Export 2010-2014. 6853.
https://stars.library.ucf.edu/scopus2010/6853