Title

How Korean And White Americans Evaluate And Use Online Advertising And Non-Advertising Sources For Prescription Drug Information

Keywords

advertising sources; consumer responses; non-advertising sources; online information; prescription drugs

Abstract

This study examined Korean Americans' evaluation and use of online advertising and non-advertising sources of prescription drug information and compared the findings to those of white Americans. A mail survey was conducted with a disproportionate stratified sample of 600 adults (300 general population and 300 Korean Americans) who have ever taken or are currently taking prescription drugs regularly and reside in a metropolitan area in the Midwestern United States. While both Korean and white Americans evaluated online non-advertising sources more positively than advertising sources, the 2 groups were similar in their evaluation of both online advertising and non-advertising sources. White Americans tended to use more online advertising sources than did Korean Americans, but both groups were equally likely to use non-advertising sources. Evaluation and use of online advertising and non-advertising sources by Korean and white Americans were associated with different predictors. © The Author(s) 2013.

Publication Date

1-1-2013

Publication Title

Therapeutic Innovation and Regulatory Science

Volume

47

Issue

1

Number of Pages

116-124

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/0092861512462021

Socpus ID

84877355787 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84877355787

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