Title

Grobalization: An Analysis Of The Wal-Martization Of The World

Keywords

culture; globalization; grobalization; imperialism; Wal-Mart; Wal-Martization

Abstract

This article analyzes the Wal-Martization of the world by using a theoretical concept called grobalization. Grobalization refers to imperialistic goals, desires, and needs of large corporations, or even entire countries, to impose themselves in various areas of the world so that their power, influence, and profits can grow. As a form of unbounded capitalism and cultural imperialism, grobalization is both a specific and an extreme form of globalization. The rapid global expansion of Wal-Mart, the largest and most successful corporation in the world, exemplifies the reality of grobalization. The Wal-Martization of the world has revealed that local cultures are being overwhelmed by grobalization. As the grobal penetrates the local ever more, less and less of that local will remain uninhibited by grobal influences. As illustrated in the Wal-Martization of Mexico and China, cultures are changing as a result of grobalization.

Publication Date

10-26-2014

Publication Title

Journal of International Food and Agribusiness Marketing

Volume

26

Issue

4

Number of Pages

298-315

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08974438.2013.833568

Socpus ID

84919760841 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84919760841

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