Title
U.S.-Based Fast-Food Restaurants: Factors Influencing The International Expansion Of Franchise Systems
Keywords
Bonding; Firm characteristics; International franchising expansion; Nonlinear; Opportunism
Abstract
Studies of international franchising are scant but increasing and can be divided into two streams of research: those focusing on environmental predictors of internationalization and those focusing on strategic, firm-level characteristics. Examining the latter category, this study empirically explores a set of firm-level attributes as predictors of decision making on whether firms seek international expansion. Using longitudinal data from Bond's Franchise Guide 2001-2008, we draw on a sample of U.S.-based fast-food franchise systems to test our hypotheses. Specifically, our database is composed of 1,058 observations of 158 chains, and we estimate a semi-parametric logistic model for international franchising. The model contributes to the literature by being the first to examine the nonlinearity of international franchising determinants using agency theory. The results show that (a) bonding, (b) the percentage of franchised units, (c) the number of states within which the system operates, and (d) the provision of area development agreements and sub-franchising significantly contribute to the international expansion of U.S.-based fast-food franchisors. © Taylor & Francis Group, LLC.
Publication Date
10-19-2010
Publication Title
Journal of Marketing Channels
Volume
17
Issue
4
Number of Pages
339-359
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/1046669X.2010.512861
Copyright Status
Unknown
Socpus ID
77957887796 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/77957887796
STARS Citation
Ni, Liqiang and Ilan, Alon, "U.S.-Based Fast-Food Restaurants: Factors Influencing The International Expansion Of Franchise Systems" (2010). Scopus Export 2010-2014. 92.
https://stars.library.ucf.edu/scopus2010/92