Collaborative Consumption

Keywords

Collaboration; Consumption; Entrepreneurship; Exchange; Marketing; Networks; Peers; Technology

Abstract

We review a marketing reality borne of the digital era, collaborative consumption, in which individuals actively engage in the production of service offerings for the benefit of others. This phenomenon is rapidly gaining momentum with the advent of new technology and firms that seek to develop profitable business models by leveraging their Web platforms to engender trust among strangers and facilitate transactions among consumers. As a result, collaborative consumption has helped push traditional consumption communities from localized marketplaces with limited economic activity to collaborative global communities with important economic, environmental, and social effects.

Publication Date

3-26-2015

Publication Title

International Encyclopedia of the Social & Behavioral Sciences: Second Edition

Number of Pages

139-144

Document Type

Article; Book Chapter

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/B978-0-08-097086-8.64143-0

Socpus ID

85043443034 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85043443034

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