Individual Differences And Phablet Purchase Intent: A Preliminary Study

Abstract

A phablet, by definition, is the hybrid of both a cellular phone and tablet with a screen size measured diagonally between 5.3-6.9 inches. While phablets have existed since 2010, they have not been sold in millions of units until fairly recently. Given the limited amount of research on phablets, as these devices are still very new, the present study aims to better understand the perception of phablets in a college student population, as well as explore the perceived system usability. In this study 122 undergraduate students completed a measure of technology usage, measures of personality, trust, and usability, all of which have been implicated in previous studies on purchase intent. The results indicated a significant difference between high and low trust scores for purchase intent. Additionally, a thematic analysis was performed and specific trends on purchase intent emerged. We discuss the implications of this research for phablet developers and designers.

Publication Date

1-1-2015

Publication Title

Proceedings of the Human Factors and Ergonomics Society

Volume

2015-January

Number of Pages

897-901

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1541931215591265

Socpus ID

84981714687 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84981714687

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