A Comparison Of College Students’ Perceptions Of Older And Younger Tattooed Women

Keywords

Aging; attractiveness; credibility; gender; social identity theory; tattoos

Abstract

A randomly assigned sample of 376 college students responded to a survey involving a between-subjects 2 × 3 experiment designed to assess the impact of age (older versus younger) and tattoo status (i.e., no tattoo, feminine tattoo, or masculine tattoo) on three dependent measures: credibility, attractiveness, and promiscuity. Older and younger women are perceived differently depending on tattoo status. Not wearing a tattoo may lead to a more favorable perception of older women than wearing one, but wearing a feminine tattoo may engender a more favorable impression of older women than having a masculine tattoo. But not having a tattoo may not be as helpful for the perception of younger women as it is for older women. Also, while younger women may be rewarded for gender role transgression with respect to tattoo status, this is not so for older women.

Publication Date

1-2-2016

Publication Title

Journal of Women and Aging

Volume

28

Issue

1

Number of Pages

9-23

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08952841.2014.950894

Socpus ID

84958743592 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84958743592

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