Developing A People-Technology Hybrids Model To Unleash Innovation And Creativity: The New Hospitality Frontier

Keywords

Co-creation; Creativity; Hybrid organization; Innovation; People; Service climate; Service culture; Technology

Abstract

The purpose of this study is to propose a theoretical framework to harness creativity and innovation through people and technology. This study is grounded based on an extensive synthesis of previous scientific research and industry practices. It undertakes a detailed review of the literature to derive a framework and detail research and practical guidelines for both scholars and practitioners in the hospitality discipline. Advancements in computer and communications technologies is creating many unanticipated changes in how employees and customers interact, how service work is done, and how hospitality businesses succeed. This study investigates such changes. It also extends the present body of knowledge in the hospitality management by providing numerous directions for hospitality executives and researchers to understand how the combined resources of people (employees and customers) and technology will act as key sources of creative innovation and the firm's subsequent market leadership.

Publication Date

12-1-2016

Publication Title

Journal of Hospitality and Tourism Management

Volume

29

Number of Pages

154-164

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.jhtm.2016.07.003

Socpus ID

84984782716 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84984782716

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