Evaluating The Value Proposition Of Developing A Vacation Ownership Resort: The Case Of Florida And Hawaii

Keywords

Economic analysis; Net present value (NPV); Timeshare; Vacation ownership

Abstract

Purpose: This paper aims to examine the value proposition of developing a vacation ownership project in Florida and Hawaii by analyzing actual company data. Design/methodology/approach: The study is based on a net present value model approach that was used for analysis of the company financial data. Findings: Results suggest that the vacation ownership alternative produces better financial performance than traditional hotel development. Research limitations/implications: Research is limited to the case of a company in two main destinations. Practical implications: The paper helps practitioners by presenting a current approach to consider in their understanding and perception of vacation ownership. Social implications: Research is limited to the case of a company in two main destinations. Originality/value: This study is one of the few investigations about applying real company data and comparing the main timeshare markets.

Publication Date

1-1-2016

Publication Title

Tourism Review

Volume

71

Issue

3

Number of Pages

165-179

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1108/TR-04-2016-0008

Socpus ID

84999040114 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84999040114

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