Wine Tourism: Motivating Visitors Through Core And Supplementary Services

Keywords

Customer service; Wine tourism; Winescape

Abstract

Wine tourism is a relatively fledgling industry sector facing a number of important economic development issues. One such issue is the industry's ability to foster a sustainable revenue base for small and medium wineries. Winery visitation is a significant concern and in this paper is defined as the visitor's intention to pay a first or return visit to a winery. The purpose of this exploratory study is to compare specific factors that may influence wine tourists' intentions to visit or revisit a winery or wine region in North Carolina. A theoretical model of core and supplementary services is examined to see which of a number of factors are most influential in decisions to visit a winery and to determine the role of winescape and tourism services in promoting wine tourism. The importance of customer service was found to be the primary predictor of intentions for repeat visitation.

Publication Date

2-1-2016

Publication Title

Tourism Management

Volume

52

Number of Pages

19-29

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.tourman.2015.06.009

Socpus ID

84936817868 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84936817868

This document is currently not available here.

Share

COinS