More Than “Rations, Passions, And Fashions”: Re-Examining Thewomen’S Pages In The Milwaukee Journal

Abstract

The Milwaukee Journal is an example of a Midwestern metropolitan newspaper that featured an unnoticed but progressive women’s section in the 1950s and 1960s produced by a group of women who were doing more than giving superficial treatment to food, family, fashion, and furnishings, derisively known as the Four F’s. They were focused on a fifth F—feminism— quietly laying the foundation for the women’s liberation movement years before marches and demonstrations drew widespread media attention to the cause. A reexamination of the soft news of the women’s pages reveals a process of social change and demonstrates how the women of these sections were finding their own ways of redefining women’s roles.

Publication Date

1-1-2016

Publication Title

American Journalism

Volume

33

Issue

3

Number of Pages

242-264

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08821127.2016.1204140

Socpus ID

85006459152 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85006459152

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