Multitasking With Tv: Media Technology, Genre, And Audience Influences

Keywords

College Students; Media Multitasking; Multiplatform Viewing; Second Screen Viewing; TV Viewing

Abstract

This study explored how media technologies, TV content genres, and demographic and trait individual differences influence the amount of media multitasking while viewing TV, or “second screen viewing,” among college undergraduates. A dual structural and audience factor approach examines influences on multitasking while viewing TV, and a limited capacity theory guides an examination of the effect of TV genre on multitasking while viewing. Survey data reveal that media technology access, sex, age, trait immersive tendency, and multitasking preference predict greater multitasking and that individuals are most likely to multitask during sports content and least likely to during dramatic content.

Publication Date

10-1-2016

Publication Title

Communication Research Reports

Volume

33

Issue

4

Number of Pages

324-331

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08824096.2016.1224167

Socpus ID

84991502935 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84991502935

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