A Grounded Theoretical Approach To Understanding Innovation In Destination Marketing Organizations

Keywords

City marketing; innovation; local government; qualitative interviews

Abstract

As competition for scarce resources increases, cities are turning toward marketing strategies to attract economic and social development. Innovation is a key component of success for destination marketing organizations (DMOs), but there is a need for additional empirical and theoretical development. Findings from this research based on analysis of interviews with 12 DMO leaders illuminate the need for (1) an innovation-centered organizational culture, (2) the ability to use external stakeholders as knowledge sources, and (3) the ability to use and develop knowledge internally. An organizational capabilities perspective is used to understand these influences. The results offer managers a road map for successful innovation implementation and benefit researchers by providing clarity into the antecedents of the innovation capability with the DMO context.

Publication Date

10-1-2016

Publication Title

Journal of Vacation Marketing

Volume

22

Issue

4

Number of Pages

349-364

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1356766715623826

Socpus ID

84989223258 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84989223258

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