The Value Of Communication During A Crisis: Insights From Strategic Communication Research

Keywords

Crisis; Crisis communication; Crisis response strategies; Evidence-based

Abstract

The field of strategic communication encompasses a burgeoning crisis communication literature that seeks to identify effective and ineffective crisis communication efforts. Strategic communication has identified an array of crisis response strategies and the factors that determine when these response options are effective or ineffective. This article extracts key lessons from the crisis communication research to develop a set of guidelines managers can use to inform their crisis communication efforts. The analysis includes an examination of the crisis response strategies and their desired outcomes, the timing of crisis responses, and the situational factors that have proven to affect the effectiveness of crisis response strategies. The research results provide the foundation for evidence-based crisis communication. The guidelines help managers to understand how their communicative choices will impact the corporate reputation and other important crisis outcomes, and will help managers to make informed choices about crisis communication.

Publication Date

3-1-2015

Publication Title

Business Horizons

Volume

58

Issue

2

Number of Pages

141-148

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.bushor.2014.10.003

Socpus ID

84923918363 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84923918363

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