Customer Relationship Management And Fan Engagement Analytics

Publication Date

11-18-2016

Publication Title

Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Number of Pages

53-68

Document Type

Article; Book Chapter

Personal Identifier

scopus

DOI Link

https://doi.org/10.1201/9781315367613

Socpus ID

85051954802 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85051954802

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