Dialectical Tensions In The Wal-Martization Of The United States

Keywords

business; culture; dialectical tensions; globalization; glocalization; grobalization; society; United States; Wal-Martization

Abstract

This analysis looks at glocalization and grobalization, two relatively new concepts of globalization, as a framework of dialectical tensions. Dialectical tensions are opposing forces that can either battle or complement each other. On the whole, glocalization (a portmanteau of “local” and “globalization”) refers to the strategies that a multinational corporation uses to cater to local cultures or communities (Robertson, 1994). Conversely, grobalization (a portmanteau of “growth” and “globalization”) refers to the uniform or standardized strategies that a major corporation applies across all cultures or communities, without paying attention to local sensitivities (Ritzer, 2008). By concentrating on these dialectical tensions, the authors help describe the intricacies of the Wal-Martization of the United States. Overall, it was found that a large part of Wal-Martization's phenomenal success in the United States is to be both grobalizing and glocalizing.

Publication Date

7-3-2015

Publication Title

Journal of Transnational Management

Volume

20

Issue

3

Number of Pages

172-189

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/15475778.2015.1058691

Socpus ID

84939800593 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84939800593

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