Framing Chinese Tourist Motivations Through The Lenses Of Confucianism

Keywords

Chinese tourists; Confucianism; scale development; Tourist motivations

Abstract

The present study investigates Chinese tourist motivations on the basis of the major life domains of Confucianism, which are self, family, social life, society, and nature. A 32-item, 9-factor Chinese tourist motivations scale was developed. The nine dimensions are family togetherness, harmony with nature, relationship/guanxi, face/mianzi, self-development, material fulfillment, escape and retreat, children’s learning, and exploration and discovery. Identified through a three-phase process, the scale exhibited adequate psychometric properties across multiple samples. While introducing a unique perspective to the understanding of tourist motivations, this study provides a timely framework as China becomes one of the most vibrant markets in the global travel industry. In discussing the results, themes that are peculiar to the Chinese context were deliberated.

Publication Date

2-12-2017

Publication Title

Journal of Travel and Tourism Marketing

Volume

34

Issue

2

Number of Pages

149-170

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/10548408.2016.1141156

Socpus ID

84962557275 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84962557275

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