Rhetorical Narratives Of Black Entrepreneurs: The Business Of Race, Agency, And Cultural Empowerment

Keywords

cultural empowerment; entrepreneurship; rhetorical agency; social justice

Abstract

Using cultural empowerment as a conceptual framework, this study emphasizes the interrelated role of culture, rhetorical agency, and empowerment in discursive analysis and communicative practice. Twelve black business owners were interviewed using a narrative inquiry approach. Thematic analysis revealed that these entrepreneurs enacted rhetorical agency in ways that work within oppressive systems and resisted damaging dominate discourses about black businesses. By highlighting the rhetorical narratives of black entrepreneurs, this study also addresses the need for a more culturally sensitive approach in business, professional, and organizational communication.

Publication Date

7-1-2017

Publication Title

Journal of Business and Technical Communication

Volume

31

Issue

3

Number of Pages

319-349

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1050651917695540

Socpus ID

85020487740 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85020487740

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