Predictable Sports Sentiment And Local Trading
Abstract
We examine whether predictable outcomes of the National Basketball Association playoff games can generate increased trading of firms headquartered in the geographic area of the participating teams. We find statistically significant increased trading before games and this effect is more pronounced and persistent for games with more predictable outcomes, for predictable losses more than wins, and for more critical games. We also find that this effect is more pronounced for firms that are more vulnerable to shifts in investor sentiment and we find weak evidence that trading leads to price effects. The results are consistent with the hypothesis that predictable sentiment can drive investor behavior.
Publication Date
6-1-2017
Publication Title
Financial Management
Volume
46
Issue
2
Number of Pages
433-453
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1111/fima.12124
Copyright Status
Unknown
Socpus ID
85020812076 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/85020812076
STARS Citation
Akhigbe, Aigbe; Newman, Melinda; and Whyte, Ann Marie, "Predictable Sports Sentiment And Local Trading" (2017). Scopus Export 2015-2019. 5864.
https://stars.library.ucf.edu/scopus2015/5864