Rv Traveler’S Pull Factors To Campgrounds In Leisure Tourism

Keywords

Campgrounds; leisure tourism; motivations; pull factors; recreational vehicles

Abstract

The purpose of this study was to identify the underlying structures of RV traveler’s pull factors to campgrounds and confirm the results by using exploratory factor analysis and confirmatory factor analysis with multiple data sets. The results identified the following five dimensions of the campground traveler’s key attributes: Activity, Amenity, Essentials, Price, and Store. The “Essentials” factor had a grand mean of 4.47, which was the highest among the five factors. Therefore, campground owners and managers should pay extra attention to maintaining a high quality on those essential attributes first, before considering adding or promoting any other items.

Publication Date

10-2-2017

Publication Title

Journal of Quality Assurance in Hospitality and Tourism

Volume

18

Issue

4

Number of Pages

493-508

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/1528008X.2016.1271380

Socpus ID

85011292252 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85011292252

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