An Experimental Investigation On The Determinants Of Online Hotel Booking Intention
Keywords
Consumer ratings; online hotel booking; popularity; scarcity
Abstract
Online hotel booking is a common practice among potential travelers. When booking a hotel room, potential travelers make their decisions by analyzing limited information, such as number of rooms sold at a specific price, availability of rooms, and consumer ratings. Considering the importance of information clues that facilitate potential travelers’ decision-making, this study attempted to identify main effects and interaction effects of diverse information clues, such as scarcity, popularity, and consumer ratings, when booking a hotel room. Utilizing a 2Scarcity × 2Popularity × 2Ratings factorial design, popularity and consumer ratings had main effects on the booking intention. In addition, the interaction effect of scarcity and popularity was identified. More implications are discussed in the main body of this paper.
Publication Date
8-18-2017
Publication Title
Journal of Hospitality Marketing and Management
Volume
26
Issue
6
Number of Pages
627-643
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/19368623.2017.1284631
Copyright Status
Unknown
Socpus ID
85014550133 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/85014550133
STARS Citation
Park, Kwangsoo; Ha, Jooyeon; and Park, Jeong Yeol, "An Experimental Investigation On The Determinants Of Online Hotel Booking Intention" (2017). Scopus Export 2015-2019. 6083.
https://stars.library.ucf.edu/scopus2015/6083