A Triple Lens Measurement Of Host–Guest Perceptions For Sustainable Gaze In Tourism

Keywords

cross-cultural perception; culture; importance–performance analysis; job satisfaction; Sustainable tourism; tourist satisfaction

Abstract

This paper investigates perception of self and others by hosts and guests, which may be critical for sustainability of a destination receiving tourists with different cultural backgrounds. Specifically, the study investigates self-perception of hosts and reciprocal perception between hosts and guests on several service personnel characteristics using importance and performance analysis. Thus, a triple lens of hosts’ evaluation of self, hosts’ evaluation of the guests, and hosts’ evaluation by the guests is involved in a multi-cultural tourism experience context. Results report differences between the lenses, hosts’ self-evaluation being harsher than guests’ evaluation of hosts. Suggestions are provided for destination marketing and management organizations to design effective tourism experiences for both hosts and guests for a more sustainable gaze between hosts and guests.

Publication Date

6-3-2017

Publication Title

Journal of Sustainable Tourism

Volume

25

Issue

6

Number of Pages

711-731

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/09669582.2016.1225746

Socpus ID

84994112972 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84994112972

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