Assessing Eu Perception In Kazakhstan'S Mass Media

Keywords

European Union; Kazakhstan; Mass media outlets; Perception; Public opinion

Abstract

This paper explores the mass media perception of the European Union (EU) in Kazakhstan by utilizing the content analysis of the major mass media outlets. The authors examine news reports and periodical articles from four major national Kazakh newspapers using three measurement points. The first measurement point covers the early 1990s when Kazakhstan declared independence and began to establish its foreign relations. The second measurement point covers the periods before and after introduction of the EU Strategy for Central Asia (2006–2008). The third measurement point covers the years (2011–2013) associated with implementation with the EU Strategy and assessing its results. Our main findings suggest that Kazakhstan's mass media positively perceives the role of the EU in the region. Moreover, they tend to portray the EU mainly as an economic powerhouse. Our findings support some suggestions by similar studies of the EU's external perception.

Publication Date

1-1-2017

Publication Title

Journal of Eurasian Studies

Volume

8

Issue

1

Number of Pages

72-82

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.euras.2016.08.002

Socpus ID

85006900847 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85006900847

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