Towards A Computational Model Of Social Norms

Abstract

We describe a computational model of social norms based on identifying values that a certain culture finds desirable such as dignity, generosity and politeness. The model quantifies these values in the form of Culture-Sanctioned Social Metrics (CSSMs) and treats social norms as the requirement to maximize these metrics from the perspective of the self, peers and public. This model can be used to create realistic social simulations, to explain or predict human behavior in specific scenarios, or as a component of robots or agents that need to interact with humans in specific social-cultural settings. We validate the model by using it to represent a complex deception scenario and showing that it can yield non-trivial insights such as the explanation of apparently irrational human behavior.

Publication Date

4-1-2018

Publication Title

PLoS ONE

Volume

13

Issue

4

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1371/journal.pone.0195331

Socpus ID

85045197449 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85045197449

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